The Full Story Sparks the Next Step, and the Next…
In working for clients, I absorb technical expertise and horse sense to produce vivid writing. In 2024 I wrote an annual report for a university’s venture arm, a recap of a clean-energy innovation competition, an investment memo for a fiduciary exploring decarbonization innovation, and vignettes for a design firm advancing public life across the United States.
Past work includes archival research on impact investing for one of the world’s leading foundations, case studies in progress for national urban-revitalization nonprofits and a mix of longform and brief pieces for mission-driven organizations. Often, I’ll draft copy that ends up catalyzing discussion within a team that leads to newly authentic and efficient writing by the experts themselves. Clients include the Environmental Defense Fund, the International Well Building Institute, the National Endowment for the Arts, and the Urban Green Council.
Storytelling’s detail, sequence and imagery can help stakeholders decide where to place their trust and how to measure progress. I use journalism and analysis to help organizations evolve new systems to help communities thrive. Here’s a case study showing how a London firm used WELL certification to drive up air quality, productivity and bookings.
This is a report I wrote on how architects can make buildings ecologically smarter. This is a more recent report, summarizing an expert Urban Land Institute panel's revitalization recommendations to a Hudson River town. In 2021, I helped write an ethics curriculum for the American College of Financial Services that aims to weave practical ethics into a range of fiduciary jobs. In 2022, I edited and wrote for a resilience-focused software firm that sells to insurers.
Please email me at alec@allbeforeus.com for other samples or with queries.